There are millions of websites accessible on the internet and there are some benefits which come with being on the first page. Search engines such as Google and Yahoo, rank websites on pages and the more accessible and relevant one is the higher the ranking. It is important that any business entity be ranked top, that is on the first page where 10 of the most relevant and appropriate sites appear.
When one searches for information using a search engine, the websites with information relevant to the request are displayed in order of relevance. This ranking is not an automatic thing but a result of concerted efforts by the business enterprise. The techniques used by a business entity to be on the top are what is referred to as the Search Engine Optimisation techniques, this is usually referred to as .
Why should a website be on page one?
Researches on the use of the internet have shown that close to 90 percent of those who seek information on the world wide web only go as far as the first page. This means that if you are on the first page then there is a very big chance that visitors to this page would click on your site. Information searchers are not very patient and because they have a access to a lot of information, they do not want to dig deep on any given page. As such it is important that one uses a combination of search engine optimization techniques to be on top.
Being on page one is not enough
Whereas close to 90 percent of searchers only go as far as page one, this is not a guarantee that they would access your page if it is at the bottom of the page. It is important that one makes sure that the website is on the first page and at the top by using the various techniques. This is vital because research has also shown that even though 90 percent of searchers only go as far as the first page, 42 percent of these click on the number one result. What this means is that with the use of the most appropriate search engine optimisation technique which sees you ranked on the top then you have a 42 percent chance of being clicked. This means that for every search related to the business done, there is a 42 percent chance that the searcher would end up at your site.
If you are ranked the first, then it means you are ahead of the pack as your likely competitors would be on the lower ranks with a lower probability of getting any hits.
Interestingly, if ranked second on the first page, there is a probability that for every hundred visitors, only 12 would end up visiting your site. If one asks the question on what is the likelihood of receiving any visitors if ranked 10th on page 10 then a better appreciation of the importance of would be made.
