The appearance of a new search engine on the scene is always cause for excitement in the community. Some companies buzz with the sense of a new challenge in the offing. Others fret over the possible new parameters their strategies will have to take into account. Usually, the excitement is over in a matter of…
Rory Truesdale on 17 January 2024 I know what you’re thinking, not another ‘Search Plus Your World’ article! It’s true that that the blogosphere has become over saturated with commentators analysing the update from every angle you could possible think of. Is it a positive move? Is it anti-competitive? Is it an attempt to get Facebook…
There are millions of websites accessible on the internet and there are some benefits which come with being on the first page. Search engines such as Google and Yahoo, rank websites on pages and the more accessible and relevant one is the higher the ranking. It is important that any business entity be ranked top,…
Google News is a tricky thing to approach. Getting an article or your business mentioned there means exposure to millions of internet users. Getting through the selection process is more difficult than just about any other site. Like everything else to do with Google, much of the information the community has been able to glean…
Rory Truesdale on 16 April 2024 Over the weekend one of Google’s founders, Sergey Brin, gave an interview to The Guardian newspaper in which he expressed his concern that freedom on the internet was facing its biggest threat. As a blog writer for an agency, I often try to avoid commenting on broad political or social…
on 05 November 2024 Search engine optimization is about making your website as ’search engine friendly’ as possible, thus achieving a high page rank when people do searches. There are so many pages on the web that you cannot rely on your website being found with a hit and miss strategy. Even if it is…
on 13 June 2024 Open forum for the Friday blog. I am posing the question, what would happen if Google made the algorithm public? This will never happen, they do keep their cards close to their chest and always have done, this is there secret weapon in the war on search, and has driven their…
Rory Truesdale on 23 April 2024 There has been a lot of coverage in the blogosphere recently dedicated to the huge surge in notifications that Google have been sending out to Webmasters regarding their alleged use of unnatural linking methods. There have been more than 700,000 sent out in January and February of this year; more…