Not-so-recently, Google introduced split results onto the first page of its results pages. The search engine had been splitting results to some extent for some time through providing spelling suggestions, but these splits were something new. Usually, for a website, split results mean a possible canonicalisation problem, in which traffic is being split between two…

Google is the search site most companies aim to attract the attention of when optimising their site. Though Google has always had regular updates that have provided a bit of excitement in the community now and then, the hotting up of search engine competition has led to some interesting additions to the search engine recently….

David James on 11 November 2024 I had a client a couple of months ago who had a bit of a problem with his websites ranking for various keywords. The client was an online shop selling gadgets to the general public and also a separate online wholesale supplier for the same gadgets to retailers. They…

Rory Truesdale on 10 January 2024 A lot of people who aren’t interested in search engine optimisation might not realise the quantity of products that Google offers outside search.  Google spend a lot of time developing new and innovative features to strengthen their hold on the search engine market and advertising, that generates the majority of…

Since February 2009, Matt Cutts has been uploading videos to YouTube answering webmasters’ crawling and indexing questions. Here’s some interesting ones you might have wondered about and maybe a couple you probably never have. There’s also a link to each video to watch the explanation in full. You can watch all of Matt’s videos on…

Rory Truesdale on 09 May 2024 There’s been a lot of speculation about ‘Penguin’ recently, and while I’ve tried to provide analysis, I’ve always explicitly stated that anything I write in relation to the Google update is based on speculation.  It’s informed speculation, based on data analysis and trends identified by myself and other webmasters, but…

A lot is said in the community about the search engine Google, far more than is said about any other search engine. In the world of search engine optimisation, Google is the popular kid that everyone wants to be friends with. The main reason is, of course, commercial. Google drives around 70% of the traffic…

Dan on 16 August 2024 Google is the main search engine that website owners and SEOs concentrate their optimisation efforts on. This is because they have a significant market share, in the UK and for worldwide search figures, and ranking well in Google for your most relevant and targeted keywords can mean masses of highly…